Freelance Digital Strategist

Freelance Digital Strategist & Community Engagement Specialist

ReBloom | Fall 2025 Contract | Remote / Chicago Preferred

About Us

ReBloom is a bold, community-first resale education platform helping women transform their closets into capital, their style into self-expression, and their purchases into purpose.

We’re not just about resale—we’re about empowering women to shop smarter, live sustainably, and build community through style-rooted storytelling.

The Role

We’re looking for a freelance digital strategist & community engagement specialist to help us launch and grow our platform during Fall 2025.

You’ll play a hands-on role in building our online community, shaping digital campaigns, and activating partnerships that turn resale-curious women into confident members and advocates.

What You’ll Do

Digital Strategy & Social Media

• Develop and manage content calendars for Instagram, TikTok, Pinterest, YouTube, Email, and Blog.
• Create platform-specific campaigns to reach and convert our target personas.

Community Engagement

• Design interactive content like Closet Confessionals, #HoeFinds, and Resale Challenges.
• Moderate online groups (FB, IG, Discord/Circle) and spark daily conversations.
• Host and support live events (IG Lives, resale webinars, thrift crawls).

Influencer & Partnership Activation

• Identify and manage micro-influencer and resale advocate collabs.
• Partner with consignment shops, stylists, and sustainability orgs to extend reach.

Analytics & Reporting

• Track and analyze KPIs: engagement, follower growth, CTR, UGC submissions, affiliate conversions.
• Report back with insights and recommendations to refine strategy.

Who We’re Looking For

You’re a digital-native strategist with experience running social campaigns that resonate with one or more of our core personas:

• Practical Luxury Shoppers (Gen X professionals, quality-focused)
• Closet Purgers (Gen Z declutterers looking for quick cash + style expression)
• Sustainable Shoppers (Millennial eco-conscious buyers)
• Luxury Resale Entrepreneurs (side hustlers scaling resale into income)
• High-Net-Worth Consignors (busy professionals with premium wardrobes)

Strong skills in Instagram + TikTok storytelling, with bonus experience in Pinterest, YouTube, and email flows.

Comfortable building and moderating communities—you know how to spark conversations, not just post content.

Passion for circular fashion, women’s empowerment, and sustainability.

What Success Looks Like (First 90 Days)

• 5K+ engaged community members across IG/TikTok/Groups
• 3–5 influencer/creator collaborations live
• First Resale Challenge launched (with strong UGC)
• $10K in affiliate + membership revenue from digital campaigns

📍 Location: Remote, with preference for Chicago-based candidates (for local activations & events).
📅 Timeline: Fall 2025 contract (with potential to extend).
💸 Compensation: Project-based or hourly, based on experience.

✨ This role is perfect for someone who’s equal parts strategist, content creator, and community builder—ready to help us make resale education modern, stylish, and empowering.